WHAT A YEAR! (and, um, sorry we didn’t blog)

While we’re a little bit embarrassed that it’s been over a year since our last blog post, we also want to celebrate the reasons why. Girls Will Be is a small business and we had an amazing first year, the combination of which kept all three of us (and one incredibly valuable intern) very, very busy!

Thanks to all of our supporters for making this such a great year…albeit one with far fewer blog posts than we intended! For those of you who haven’t been with us from the beginning, here’s a quick recap of our first year (and a few behind-the-scenes photos).

  • Launched clothing line of “girl clothes without the girly” on July 4, 2013

  • Quickly sold out of initial inventory after profiles in Austin-American Statesman, TODAY.com, CNN.com, and many other great outlets and blogs

  • Worked feverishly to replenish inventory (and replenish it again and again) — keeping up with demand was more than a full-time job

  • Added hoodies for the fall and winter

  • Designed two styles of not-so-short shorts for girls, because not all girls want to wear shorty shorts and skinny fits, and we just had to do something about it!

  • Ran a successful Kickstarter campaign to raise the funds to manufacture those shorts

  • Added a size 14 to our line of t-shirts

  • Occasionally took a breath!

aug14 behind the scenes

Along the way, we built up a strong community on Facebook and that (instead of the blog) become the primary way we shared updates on the business, our “Find of the Week” from other brands, and tons of great articles and information related to girl empowerment. We absolutely love the community we are building, and will continue to use social media for sharing information and engaging with all of you. So if you don’t already, please follow us on Facebook, Pinterest, and Twitter.

But this year, we plan to use the blog more, too. Because we realize not everyone is on Facebook. Plus, as has been discussed by so many small businesses, Facebook has changed their algorithm and they no longer show our posts to the majority of people who have liked our Facebook page (unless, of course, we pay them to). Now we’re a little biased, but we think we share some pretty great content and we want to make sure you see it (without breaking the bank)!

We’re really looking forward to year #2! We’ll keep working hard to give girls more options and change the world of girls clothing. And you’ll see a few more blog posts along the way!


  1. We received our cargo shorts from the Kickstarter campaign yesterday. hurray! I can’t wait for my 3yo to grow a bit more and then wear these constantly. Looking forward to year #2 of Girls Will Be!

    • Karen, thanks for supporting our Kickstarter! Year #2 should be a great one!


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