I am excited to announce the launch of Girls Will Be – your headquarters for girl clothes without the girly!
We ease the pain of shopping for girls, like my daughter, who don’t want to wear pink or sparkles or ruffles or bows. At least not all of the time! And who like things besides hearts, flowers, butterflies, and princesses (like sharks, baseball, motorcycles, or robots). We design (and find) clothes that break free of the stereotypical “girly” styles dominating retail today, in order to give girls more options to express their individuality. Because Girls Will Be…so many different things!
Our blog launches today, and our clothing line will be available in late spring 2013. On our blog, we recommend clothes from other brands that follow our Girls Will Be style rules – colors beyond pink, no girly embellishments, imagery that breaks gender stereotypes, and styles that let girls be kids. We search high and low so you don’t have to! Our goal is to help you avoid yet another frustrating shopping trip with your daughter, surrounded by clothes that just don’t reflect who she is and what she likes. Check out our resources:
- Style Finder – A constantly updated, carefully curated selection of clothes we find from other brands (big and small) that fit the Girls Will Be style. We cover everything from t-shirts and pants to pajamas and underwear, and share all our finds on Pinterest.
- Seasonal Shopping Guides – Our top picks in categories like swimsuits, backpacks, Halloween costumes, winter coats, and holiday attire.
- Blog Posts – We review seasonal collections from the big brands, profile smaller brands that might be new to you, dive deep into specific categories (like bermuda shorts or t-shirts with dogs on them), share stories and information about raising girls, and so much more.
- Real Life Inspiration (Coming Soon!) – Gallery of user-submitted photos of girls in their favorite outfits “without the girly.” Get ideas from other parents facing the same shopping challenges!
Let us help you shop! Be sure to always see our latest picks by visiting our blog, liking us on Facebook, and following us on Pinterest. And sign up for our email newsletter to be the first to know when our clothing line launches. Then help us spread the word. Everyone we talk to seems to know at least one mom with a girl like my daughter, struggling to find girl clothes without the girly. Tell them about us, so we can help them shop too!
I am passionate about this idea because I live and breathe these shopping challenges with my daughter. And because I believe Girls Will Be can play a role in empowering girls to be whatever they want!
Thank you for your support! And stay tuned for more great blog posts this week!
Founder of Girls Will Be