Like many, I was disappointed to see that the Disney Store is selling Avengers shirts for women that say “I Need a Hero” and “I Only Kiss Heroes,” while the boys Ironman shirt says “Be A Hero.” I have rounded up some superhero shirts (and underwear, PJs, and a swimsuit) that send the opposite message – Girls Will Be superheroes too! I also encourage you to sign the Miss Representation petition at change.org asking Disney to stop selling these shirts.
Here is a little more about their petition:
“This sends a harmful message about who can and cannot be a leader in this world. These shirts promote the idea that men and boys are meant to do the saving, and that women and girls are the ones who need to be saved.
We believe that women can be heroes too, and as one of the most recognizable children’s brands in the world, it’s especially important that Disney takes responsibility for the messages they deliver to our youngest and most vulnerable.
Please sign and share this petition to let the Disney Store know: as long they use limiting gender stereotypes to sell their products, we’re #NotBuyingIt!”
Old Navy has a line of superhero t-shirts right now and kudos to them for this “I’m Amazing” Spiderman shirt in their girls department. Given the Girls Will Be style, I don’t normally recommend clothes with pink (not that I have anything against the color, but it just does not fit with our style); but, given the focus on the Avenger shirts, I wanted to highlight a company that got the messaging right. They also sell two Wonder Woman shirts, but one has lots of pink and the other is sparkly. I say raid the boys department for their simple superhero logo shirts. My daughter definitely prefer this “boys” Superman shirt over the version in the girls department with a shiny pink “S” (last I checked, both Superman and Supergirl wore a red and yellow shield on their chest!).
Have you heard of the Chalkboard Tee? This one is shaped like a shield and let’s kids draw their own superhero insignia on it with chalk. Their shirts are unisex, available in sizes 4-12 (adult sizes too!), and come in a rainbow of 16 colors.
There is an online store called SuperHeroStuff that sells a wide variety of kids superhero t-shirts (and other stuff). They have over 20 shirts featuring female superheroes, and although most of them are pink and/or sparkly, I did find these great BatGirl and Wonder Woman shirts. They also have virtually every basic logo shirt you can think of – from Batman and Superman to Flash Gordon and Aquaman. Love the breadth! Their kid shirts are unisex cut, and available in sizes 2-12.
Here are three more ways for your girl to show off her love of superheroes! DC Comics recently came out with underwear featuring BatGirl, SuperGirl, and Wonder Woman (sizes 4, 6, 8). Once A Mighty Girl featured it on their site, Amazon sold out in hours! They keep restocking, but it goes fast every time!
These Lands’ End pajamas are in the boys department, but I always wonder why kid PJs even need to have a gender label. To me, at this age, PJs are about picking out something you love, love, love and getting to wear it every night. These are long sleeve, so buy a size up and be ready for Fall! They are on super sale, and still available in sizes 2-16.
Finally, while this swimsuit is not specifically superhero, it sure has that feel. From OshKosh, sizes 4-12