These small businesses were started by parents, like us, who want to empower girls to define themselves on their own terms, instead of being limited by the narrow stereotypes too often reflected in the products marketed to them. Many of these clothes have pink or other girly touches, so they won’t work for the true Girls Will Be girl. But we still want to tell you about all of them, because we love the message they send – girls can be (and wear) whatever they want.  And they might work for your girl! 

Girls Will Be

3 by water loresOur own line of girls clothes that follow four simple style rules: colors beyond pink, no girly embellishments, imagery that breaks gender stereotypes, and styles that let girls be kids.

We are starting with a line of custom-made t-shirts, designed with the perfect girl fit (not too boxy, but not too fitted), vibrant colors, and graphics as unique as the girls in your life. Offered in sizes 4-12, our shirts are made in the USA, super soft, and built to last.

Princess Awesome

If you’ve ever tried to buy little girls clothes that are pink and have dinosaurs, or are sparkly and have pirates, or even just a dress with a robot on it, then you know it’s pretty much impossible. Princess Awesome wants to change that. They believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.

Princess Free Zone

Offers an alternative to princesses for girls – t-shirts, a book, and a blog.

Hammers, soccer balls, lions, a skateboarding octopus, a dinosaur on a scooter, and more.  And not even a touch of pink!  Sizes 12 months to 12 years.

Handsome in Pink

Believes “colors (such as pink and purple) and active imagery belong to girls and boys and should be mingled, not divided, along gender lines.”

Rockets, fire trucks, dirt bikes, tool belts, and guitars.  Or great messages like “Forget Princess, Call Me President” and “I Love Math.”  Our favorite is their twist on the phrase “Girly Girl” – climb a tree, do a science experiment, play baseball, etc.  As their name gives away, many shirts do have some pink (but some do not). Sizes newborn to 12 years (women’s and men’s sizes too).

Quirkie Kids

A line of pink tees for girls AND boys featuring playful designs of things not typically associated with the color pink. Quirkie Kids believed all kids should be free to wear pink regardless of their gender. They’ve also added some purple designs too.


Girls’ clothing that celebrates science, space, dinosaurs, and other things all kids love! Choose from dresses, leggings, and t-shirts.

Jessy & Jack

A line of gender neutral baby and kids clothes and accessories. They believe dividing children’s worlds into “boy stuff” and “girl stuff” is silly, so they make clothes with gender neutral themes that all kids can love.

Jill & Jack Kids

Makes kids’ clothing to inspire the next generation of leaders to think beyond pink and blue. They make playtime-worthy clothes that change the messages we’re sending to kids.

Sunrise Girl

Clothing line that celebrates the wide variety of amazing things girls can do. Their shirts all picture a girl pursuing her passion and they share the story behind every shirt and introduce you to the real girl who inspired each design.

Sewing Circus

A UK-based company making handmade, unisex clothing. They make a lot of STEM-inspired dresses and skirts for ages 6 months to 8 years, but also take custom orders.


Online boutique selling unique T’s for boys and girls.

Majority of designs involve dinosaurs, but you can also find a motorcycle, ladybug, peacock, and more. Almost every girl-cut shirt either is pink or has pink in the graphic.  Our favorite exception is the red T-Rex!  Sizes 2-8.

be you.  be true.

Shirts and accessories with messages that “inspire, empower, show kindness and make you smile.”

Themes include sports, friendship, reading, dancing, and many more.  All shirts have the same girl character and a related positive message like “Be A Good Sport,” “Be Smart,” or “Be Determined.” Some have pink, but many do not.  Sizes 4-16 (women’s sizes too).

Girls Can’t WHAT?

Apparel and gifts to inspire and challenge girls of all ages to break through stereotypes and do what they love.

Police Officer, Mechanic, Hockey Player, Rock Climbing, and dozens more designs.  All shirts show a girl pursuing a career, sport, or interest, with the slogan “Girls Can’t What?”  Choose from a variety of shirt colors and styles (unisex, girl-fit, ringer T, etc.).  Sizes 2-16 (women’s sizes too).

A Closet of Her Own

Mission is “to provide young girls with cute, fun, girly t-shirts with images of things that are usually only found on boy clothes.”

Police cars, fire engines, dinosaurs, running, sports balls (volleyball, basketball, and soccer).  All shirts are pink or purple and many have ruffles on the sleeves.  Sizes 6 months to girls 6/8.

Pigtail Pals & Ballcap Buddies

A product line, blog and advocacy group created by a mom who wants to change the way people think about childhood and empower the little people who live there.

Whimsical designs of girls camping, sledding, being pirates, picnicking with dinosaurs, or growing up to be a scientist or a firefighter.  Or uplifting messages like “Full of Awesome” and “There are so many ways to be a girl.”  Choose from over 30 designs and 14 colors.  Sizes 6 months to 16 (boys, women’s, and men’s sizes too).


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