These small businesses were started by parents, like us, who want to empower girls to define themselves on their own terms, instead of being limited by the narrow stereotypes too often reflected in the products marketed to them. Many of these clothes have pink or other girly touches, so they won’t work for the true Girls Will Be girl. But we still want to tell you about all of them, because we love the message they send – girls can be (and wear) whatever they want. And they might work for your girl!
We are starting with a line of custom-made t-shirts, designed with the perfect girl fit (not too boxy, but not too fitted), vibrant colors, and graphics as unique as the girls in your life. Offered in sizes 4-12, our shirts are made in the USA, super soft, and built to last.
If you’ve ever tried to buy little girls clothes that are pink and have dinosaurs, or are sparkly and have pirates, or even just a dress with a robot on it, then you know it’s pretty much impossible. Princess Awesome wants to change that. They believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.
Hammers, soccer balls, lions, a skateboarding octopus, a dinosaur on a scooter, and more. And not even a touch of pink! Sizes 12 months to 12 years.
Believes “colors (such as pink and purple) and active imagery belong to girls and boys and should be mingled, not divided, along gender lines.”
Rockets, fire trucks, dirt bikes, tool belts, and guitars. Or great messages like “Forget Princess, Call Me President” and “I Love Math.” Our favorite is their twist on the phrase “Girly Girl” – climb a tree, do a science experiment, play baseball, etc. As their name gives away, many shirts do have some pink (but some do not). Sizes newborn to 12 years (women’s and men’s sizes too).
A line of pink tees for girls AND boys featuring playful designs of things not typically associated with the color pink. Quirkie Kids believed all kids should be free to wear pink regardless of their gender. They’ve also added some purple designs too.
A UK-based company making handmade, unisex clothing. They make a lot of STEM-inspired dresses and skirts for ages 6 months to 8 years, but also take custom orders.
Majority of designs involve dinosaurs, but you can also find a motorcycle, ladybug, peacock, and more. Almost every girl-cut shirt either is pink or has pink in the graphic. Our favorite exception is the red T-Rex! Sizes 2-8.
Themes include sports, friendship, reading, dancing, and many more. All shirts have the same girl character and a related positive message like “Be A Good Sport,” “Be Smart,” or “Be Determined.” Some have pink, but many do not. Sizes 4-16 (women’s sizes too).
Police Officer, Mechanic, Hockey Player, Rock Climbing, and dozens more designs. All shirts show a girl pursuing a career, sport, or interest, with the slogan “Girls Can’t What?” Choose from a variety of shirt colors and styles (unisex, girl-fit, ringer T, etc.). Sizes 2-16 (women’s sizes too).
Police cars, fire engines, dinosaurs, running, sports balls (volleyball, basketball, and soccer). All shirts are pink or purple and many have ruffles on the sleeves. Sizes 6 months to girls 6/8.
Whimsical designs of girls camping, sledding, being pirates, picnicking with dinosaurs, or growing up to be a scientist or a firefighter. Or uplifting messages like “Full of Awesome” and “There are so many ways to be a girl.” Choose from over 30 designs and 14 colors. Sizes 6 months to 16 (boys, women’s, and men’s sizes too).